Rebranding Rule

“Like many works not yet in the publication pipeline at the time of the author’s death, it could easily have been lost to us if Sharpe’s friend and colleague Mark Knights had not seen it through its final stages. We all owe Knights a debt of gratitude, both because of the book's quality and the fact that it is a fitting monument to one of the foremost historians of the early modern world.”

“Sharpe writes beautifully and the book is a long, lush walk through the public rituals of monarchy, the depiction of monarchs by artists and hack engravers, wordsmiths and preachers. Sharpe clearly enjoyed exploring the nuances of this world of physical and allegorical spectacle and offers a wealth of examples to illustrate his argument. And it is a convincing one.”

“This reviewer . . . was left dazzled and admiring of the wonderful scholarship that [Sharpe] displays and the insights that he offers [and] . . .  is to be recommended to any student of the period. It will be the starting point for any consideration of the cultural presentation of the early modern English monarchy for the foreseeable future.”—Daniel Szechi, BBC History Magazine

~Daniel Szechi, BBC History Magazine

"Few scholars, if any, can match Sharpe’s knowledge of such a broad range of materials across the early modern period, or can boast of having written so authoritatively about both the Tudor and Stuart centuries and about both the pre- and post- Civil War eras."—Tim Harris, Literary Review

~Tim Harris, Literary Review

‘The strengths of Sharpe’s earlier work are still in evidence: wide-reading, detailed and subtle exposition of written and visual texts.’—Jean Wilson, TLS

~Jean Wilson, TLS