“A monograph-cum-manifesto by America’s leading modernist designer and corporate communications pioneer. . . . This book describes design as a formal, aesthetic, and conceptual marriage of rationalism and wit.”—Lingua Franca
“Mr. Rand’s work is distinguished for its ready wit and richness of reference.
. . . [He] describes his work with the same precision, economy, and passion he displays in his graphic designs, and he lets us understand the nature of his relationships with his clients, his audience, and his art.”—Alan Fern, New York Times Book Review, front page
“The outstanding design book of the year.”—Thomas Hine, The Philadelphia Inquirer
“In a profession that is constantly pulled toward the banal, the trivial, and the predictable, the history of [Rand’s] accomplishment keeps us honest.”—Milton Glaser
“In the future I will present this book to our Swiss printers as the measure of quality.”—Josef Muller-Brockman, Zurich