Paul Rand

A Designer`s Art

Paul Rand

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Out of Print

“A monograph-cum-manifesto by America’s leading modernist designer and corporate communications pioneer. . . . This book describes design as a formal, aesthetic, and conceptual marriage of rationalism and wit.”—Lingua Franca

“Mr. Rand’s work is distinguished for its ready wit and richness of reference.
. . . [He] describes his work with the same precision, economy, and passion he displays in his graphic designs, and he lets us understand the nature of his relationships with his clients, his audience, and his art.”—Alan Fern, New York Times Book Review, front page

“The outstanding design book of the year.”—Thomas Hine, The Philadelphia Inquirer

“In a profession that is constantly pulled toward the banal, the trivial, and the predictable, the history of [Rand’s] accomplishment keeps us honest.”—Milton Glaser

“In the future I will present this book to our Swiss printers as the measure of quality.”—Josef Muller-Brockman, Zurich

Paul Rand was one of the world’s leading graphic designers. Honored by prestigious awards from many professional and academic groups, he was the first recipient of the Florence Prize for Visual Communication in 1987. He is the author of many books, the most recent of which are Design, Form, and Chaos and From Lascaux to Brooklyn, both published by Yale University Press.

“A monograph-cum-manifesto by America’s leading modernist designer and corporate communications pioneer. . . . This book describes design as a formal, aesthetic, and conceptual marriage of rationalism and wit.”--Lingua Franca

“Mr. Rand’s work is distinguished for its ready wit and richness of reference.
. . . [He] describes his work with the same precision, economy, and passion he displays in his graphic designs, and he lets us understand the nature of his relationships with his clients, his audience, and his art.”--Alan Fern, New York Times Book Review, front page

“The outstanding design book of the year.”--Thomas Hine, The Philadelphia Inquirer

“In a profession that is constantly pulled toward the banal, the trivial, and the predictable, the history of [Rand’s] accomplishment keeps us honest.”--Milton Glaser

“In the future I will present this book to our Swiss printers as the measure of quality.”
--Josef Muller-Brockman, Zurich

"Paul Rand is an idealist and a realist, one who uses the language of the poet and the businessman. He thinks in terms of need and function . . . but his fantasy is boundless."L. Moholy-Nagy

Winner of the 1987 Florence Prize for Visual Communication from the Università Internazionale dell’Arte
ISBN: 9780300082821
Publication Date: September 10, 2000
253 pages, 7 1/2 x 10
153 b/w + 55 color illus.