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"Retail managers and shop-till-you-droppers alike will revel in Longstreth's ode to the American department store."—P. G. Kishel,
CHOICE "Through blindly crisp photographs, dreamy ads, and architectural renderings that could sell a world's fair, the hefty tome makes the medicine of understanding traffic control, merchandising, and city planning go down as deliciously as a fruit tart from the tea room."—Chris Nichols,
Los Angeles Magazine - The Chic Leak Blog ". . . an essential source for understanding the department store and the regional mall in the twentieth century. . . . exhaustive research allows readers to have complete confidence in Longstreth's findings and to be persuaded that he has, more than any other scholar, captured the vast and complex landscape of department store growth in twentieth-century America."—William Littmann,
Buildings & Landscapes “The depth and range of research alone makes
The American Department Store Transformed an essential source for understanding the department store and the regional mall in the twentieth century.” —
Buildings & Landscapes: Journal of the Vernacular Architecture Forum “Superb! . . . I simply cannot contain my respect and enthusiasm for the achievement that this book represents. A great metropolitan institution has found the historian it deserves.”—Robert Fishman, University of Michigan
“Original, exhaustively researched, and a very substantial contribution. There is no directly comparable work; this will become the authoritative source on department stores in this period.”—Michael Holleran, University of Texas at Austin, author of
Boston's "Changeful Times": Origins of Preservation and Planning in America “Through a wonderful blend of design, business, and urban history, Richard Longstreth superbly demonstrates that the retail landscape in twentieth-century America has been a constantly shifting one. Anyone who has ever been dazzled by a department store will likewise be enticed by this book.”--Lizabeth Cohen, Harvard University, author of
A Consumers' Republic: The Politics of Mass Consumption in Postwar America “A work of prodigious scholarship that is clearly written and profusely illustrated, Richard Longstreth's new book,
The American Department Store Transformed, 1920-1960, is a monumental achievement, a major contribution not only to the history of retailing in the United States, but also to the history of the built environment in the twentieth century.”—Robert M. Fogelson, MIT, author of
Downtown: Its Rise and Fall, 1880-1950 “No one knows more about the retail landscape of America than Richard Longstreth, and this is his most important contribution to date.
The American Department Store Transformed gives us a sweeping panorama of some of the most important developments in 20th-century city centers and outlying districts. Longstreth deftly combines architectural history, business history, and urban history to create a compelling story and a work of reference that will be the basis for scholarly exploration for many years to come.”--Robert Bruegmann, author of
Sprawl: A Compact History "The department store encompassed much that was exciting and much that was unsettling in 20th-century America. Only Richard Longstreth has the broad vision, deep knowledge, and love of his subject to give this central institution its due.
The American Department Store Transformed confirms Longstreth’s standing as our premier interpreter of the twentieth-century commercial city.''--Dell Upton, author of
Architecture in the United States ****
