Copycats and Contrarians

“An admirable literature survey, well researched, accessible and comprehensive. . .”—Helga Drummond, THES

“Baddeley is a forceful advocate for the value of contrarians, and urges societies to make it easier for their members to take risks in advancing new ideas or theories. Her observations on how both risk-taking and conformism contributed to Donald Trump’s election, and on how social media affects ‘copycats,’ make for a well-timed and valuable study.”—Publishers Weekly

“Baddeley is a truly exceptional scholar, with terrific writing skills and real originality . . . this might well become the defining book, for this decade and more, on the topic of herding and social influence.”—Cass Sunstein, co-author of Nudge

"A tremendous read: we badly need to understand the psychological undercurrents of society more thoroughly, and Copycats & Contrarians is vital reading."—Julia Hobsbawm, author of Fully Connected

"Why do we herd? From the financial crisis to Beatlemania, death cults to the rise of populism, Michelle Baddeley brings her rare academic expertise to bear in this richly researched, timely and highly readable book."—Eric Kaufmann, author of Shall the Religious Inherit the Earth?

"Copycats and contrarians make for powerful economic and social forces across the world today, in ways which affect us all. Michelle Baddeley's dissection of these forces is a rare thing: breadth, depth, and though-provoking throughout."—Jonathan Aldred, author of The Skeptical Economist

"A wide-ranging cross-disciplinary perspective of why we run with—or avoid—the crowd, and why it matters, from choosing a restaurant in a tourist trap to believing fake news. I learned a lot, and you may too."—Tim Harford, author of The Undercover Economist