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Better Business

How the B Corp Movement Is Remaking Capitalism

Christopher Marquis

View Inside Price: $28.50


September 13, 2020
312 pages, 5 1/2 x 8 1/2
ISBN: 9780300247152
Hardcover

A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future

Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all; or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally; and explains why the future of B Corporations is vital for us all.

Christopher Marquis is the Samuel C. Johnson Professor in Global Sustainable Enterprise and Professor of Management at Cornell University. He lives in New York City.

"Better Business is a compelling demonstration of how redefining the corporate purpose can have impact at scale. The B Corp movement is leading the way to a more resilient economy and society."—Emmanuel Faber, Chairman and CEO, Danone

“Christopher Marquis is one of the world’s leading experts on the dynamics of business and social innovation. Drawing on extensive evidence and vivid case studies, he busts myths about shareholder primacy and reveals how it’s possible for companies to integrate social good into their missions.”—Adam M. Grant, author of Originals and Give and Take and host of the TED podcast Worklife

"Better Business is the book to read if you want to put values and purpose at the center of your company. It’s an inspiring book with great insights to share."—Jerry Greenfield, co-founder, Ben & Jerry’s

"Better Business is an important blueprint for how businesses can and should be both successful and a force for good."—Rose Marcario, President and CEO, Patagonia

“Marquis convincingly shows how businesses like B Corps cannot only do good, but also do well by doing good. Every business leader that wants to create a resilient, sustainable and high performing company should read this book.”—Paul Polman, Former CEO of Unilever and co-founder of IMAGINE

Better Business presents a compelling account of how the B Corp movement is beginning to transform businesses around the world into something more idealistic and truly productive.”—Robert Shiller, Nobel Laureate in Economics

Better Business is an engaging and thoroughgoing guide to the B Corp movement and provides an essential strategic and moral framework for conducting business in the 21st century.”—Vincent Stanley, co-author of The Responsible Company

“By highlighting that a starting point to reform our economy is putting legal power behind the idea that corporations should have to treat all their stakeholders, and particularly their workers, with respect, Better Business convincingly outlines how capitalism can be reshaped to be more fair and equitable for all.”—Leo E. Strine Jr., former Chief Justice of the Delaware Supreme Court

"A fascinating and nuanced account of one of the most important business movements of our time."—András Tilcsik, coauthor of Meltdown: Why Our Systems Fail and What We Can Do About It

"Chris Marquis’ book shows us why the leadership of B Corps and tools like the SDG Action Manager might be our best bet to drive meaningful business action to achieve the Sustainable Development Goals by 2030."—Lise Kingo, CEO & Executive Director, United Nations Global Compact