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Modern Look

Photography and the American Magazine

Mason Klein; With essays by Maurice Berger, Leslie Camhi, and Marvin Heiferman

View Inside Price: $45.00


May 26, 2020
192 pages, 9 3/8 x 12
155 color + b/w illus.
ISBN: 9780300247190
HC - Paper over Board

Published in association with the Jewish Museum, New York

A fascinating exploration of how photography, graphic design, and popular magazines converged to transform American visual culture at mid-century

This dynamic study examines the intersection of modernist photography and American commercial graphic design between 1930 and 1960. Avant-garde strategies in photography and design reached the United States via European émigrés, including Bauhaus artists forced out of Nazi Germany. The unmistakable aesthetic made popular by such magazines as Harper’s Bazaar and Vogue—whose art directors, Alexey Brodovitch and Alexander Liberman, were both immigrants and accomplished photographers—emerged from a distinctly American combination of innovation, inclusiveness, and pragmatism.
 
Beautifully illustrated with more than 150 revolutionary photographs, layouts, and cover designs, Modern Look considers the connections and mutual influences of such designers and photographers as Richard Avedon, Lillian Bassman, Herbert Bayer, Robert Frank, Lisette Model, Gordon Parks, Irving Penn, Cipe Pineles, and Paul Rand. Essays draw a lineage from European experimental design to innovative work in American magazine design at mid-century and offer insights into the role of gender in fashion photography and political activism in the mass media.

Mason Klein is senior curator at the Jewish Museum, New York.

EXHIBITION SCHEDULE

Jewish Museum, New York
(May 1–September 13, 2020)
ADDITIONAL MATERIALS
Masterworks of The Jewish Museum

Maurice Berger and Joan Rosenbaum; Entries by Vivian B.

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For All the World to See

Visual Culture and the Struggle for Civil Rights

Maurice Berger; Foreword by Thulani Davis

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Action/Abstraction

Pollock, de Kooning, and American Art, 1940-1976

Edited by Norman L. Kleeblatt

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Alias Man Ray

Mason Klein; with contributions by George Baker, Merry L.

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The Radical Camera

New York's Photo League, 1936-1951

Mason Klein and Catherine Evans; with contributions by Maur

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Helena Rubinstein

Beauty Is Power

Mason Klein

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