The Voice Catchers

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How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet

Joseph Turow

View Inside Format: Hardcover
Price: $30.00
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The first in-depth examination of the voice intelligence industry, this timely book exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Customer service centers are treating you differently from other callers based on what they conclude your voice reveals about your emotions, sentiments, and personality, often in real time. According to scientists, your weight, height, age, race, and illnesses can also be determined from the sound of your voice. Ultimately not only marketers—but also politicians and governments—may use voice profiling to infer characteristics about you to serve their interests, not yours or society’s. 

Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective and offers a clarion call for regulating this rising surveillance regime.

Joseph Turow is the Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. He is the author of numerous books, most recently The Aisles Have Eyes. He lives in Bala Cynwyd, PA.

“In this forward-thinking and original book, Joseph Turow explores how our voices are the next frontier for technology companies and marketers, connecting the dots in a way that no one else yet has.”—Mara Einstein, author of Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell

“In this well-researched call to action, Joseph Turow explains why we need to protect the human voice to shield our thoughts and emotions.”—Chris Jay Hoofnagle, Professor of Law in Residence, University of California, Berkeley

ISBN: 9780300248036
Publication Date: May 18, 2021
288 pages, 6 1/8 x 9 1/4
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