Prius Politics: How Toyota Won the Hybrid Car Market
April 8, 2024
Uri Gneezy— In 1999, just a few months apart, Toyota and Honda introduced their hybrid cars to the US market. They were the first, and much anticipated, hybrid cars in… READ MORE
April 8, 2024
Uri Gneezy— In 1999, just a few months apart, Toyota and Honda introduced their hybrid cars to the US market. They were the first, and much anticipated, hybrid cars in… READ MORE
March 21, 2023
In Mixed Signals: How Incentives Really Work, Uri Gneezy explains why incentives often fail and demonstrates how the right incentives can change behavior by aligning the signals for better results. Here, he… READ MORE