Prius Politics: How Toyota Won the Hybrid Car Market
April 8, 2024
Uri Gneezy— In 1999, just a few months apart, Toyota and Honda introduced their hybrid cars to the US market. They were the first, and much anticipated, hybrid cars in… READ MORE
Tag: Uri Gneezy
Our Best Books of 2023
November 27, 2023
Explore our list of bestselling titles of the year, just in time for the holiday season! Learn more about our gift guide, which offers suggestions for every reader on your… READ MORE
Mixed Signals: A Conversation with Uri Gneezy
March 21, 2023
In Mixed Signals: How Incentives Really Work, Uri Gneezy explains why incentives often fail and demonstrates how the right incentives can change behavior by aligning the signals for better results. Here, he… READ MORE
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