BUSINESS & ECONOMICS / Consumer Behavior
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Mixed Signals
How Incentives Really Work
What’s Wrong with Economics?
A Primer for the Perplexed
Willful
How We Choose What We Do
The Mind Is Flat
The Remarkable Shallowness of the Improvising Brain
Randomistas
How Radical Researchers Are Changing Our World
Copycats and Contrarians
Why We Follow Others... and When We Don't
The Aisles Have Eyes
How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Re-Made in Japan
Everyday Life and Consumer Taste in a Changing Society
